Profit Margin vs. Product Markup: Percentages to Profitability 

Profit Margin vs. Product Markup: Percentages to Profitability 

Though they are often used interchangeably, markup and margin aren’t the same thing, and understanding the difference can ensure your shop stays in the black—and in business! This article will explain the difference between the two terms and how you can use that...
Boost Holiday Sales with Gift Certificates

Boost Holiday Sales with Gift Certificates

The holiday season is generally a welcome time of increased sales and foot traffic for truck accessory stores, speed shops and other retailers. What if we told you there was a simple way to get even more out of the critical shopping months of November and December—and...
Search Engine Optimization: Is Your SEO DOA?

Search Engine Optimization: Is Your SEO DOA?

Shop local vs. e-commerce?  The world of e-commerce has unquestionably made store owners realize that they need an online presence, but it cannot replace the power that local businesses have to offer one-on-one expertise and a personal touch. In fact, we recently...
From P.A.R.T.S. to Profits: Have Them at “Hello”

From P.A.R.T.S. to Profits: Have Them at “Hello”

To set yourself apart from your competition and build a memorable brand, you have to think about HOW you’re going to sell as much as or more than you think about WHAT you’re going to sell. For example, it’s great if you have a policy for consistently greeting every...
How to Enable Gallery Mode for Image Grids

How to Enable Gallery Mode for Image Grids

When you’re shopping around for someone to hire, you probably try to find samples of their work before you decide to commit. A 2020 study revealed that 48% of consumers say their first interaction with a business plays a large role in determining loyalty. Want to...