Expanding What’s Possible with iConfigurator

Jun 22, 2026

Why Partnerships Matter: Expanding What Your Website Can Do 

At Aftermarket Websites®, our goal is simple: help aftermarket businesses grow online.

That means giving you the tools you need to sell more products, generate more leads, and compete in a digital marketplace that keeps changing. It also means continually expanding the value available on our platform by connecting our customers with trusted partners and best-in-class solutions that help them grow.  

It also means recognizing when a specialized partner can deliver something better than we can build on our own. That’s why we’re excited to announce a new partnership with iConfigurator.

Building a Better Solution Through Partnership 

At Aftermarket Websites®, we’ve built a platform that helps retailers rank online, showcase thousands of products, and create a professional digital presence without the cost and complexity of a custom website. 

But when it comes to wheel and tire data, fitment intelligence, and advanced visualization tools, iConfigurator has spent years developing solutions specifically designed for that segment. 

By combining the strengths of Aftermarket Websites® and iConfigurator, we’re creating a stronger solution for our customers and a more powerful ecosystem for the aftermarket businesses we serve. 

More Wheel & Tire Capabilities for Your Business 

Through this partnership, Aftermarket Websites® customers can now access iConfigurator at preferred pricing. 

That gives you access to: 

  • Extensive wheel and tire fitment data 
  • Vehicle-specific wheel and tire recommendations 
  • Product visualization tools 
  • Interactive customer shopping experiences 
  • Advanced wheel and tire merchandising capabilities 

More importantly, they give retailers access to capabilities that strengthen their online storefront while keeping everything connected to the broader Aftermarket Websites® platform. 

That creates more confidence, better engagement, and more opportunities to close the sale. 

A More Affordable Path to Advanced Features 

Many wheel and tire retailers want these capabilities but struggle to justify the cost. 

One of the biggest benefits of this partnership is the discounted pricing available to Aftermarket Websites® customers. You get access to premium wheel and tire technology without the expense of sourcing and integrating it on your own. It’s another way we are bringing value to our customers beyond the website itself. We’re able to offer more tools, more functionality, and more opportunities for growth without adding unnecessary complexity or cost. 

Coming Together to Bring a Better Experience 

At Aftermarket Websites®, we believe the best customer experiences come from bringing together solutions that complement one another. When the right technologies work together, everyone benefits. Our customers gain access to more capabilities, our partners bring specialized expertise, and the aftermarket community grows stronger together. 

Our team is dedicated to helping aftermarket businesses succeed online through: 

  • SEO-focused aftermarket websites 
  • Product data management 
  • Online catalog solutions 
  • Lead generation tools 
  • Digital marketing support 

iConfigurator brings industry-leading expertise in: 

  • Wheel and tire fitment data 
  • Visualization technology 
  • Consumer engagement tools 

By combining the strengths of both organizations, we’re delivering more value than either solution could provide alone. It’s part of our ongoing commitment to helping customers access the tools, data, and technology they need to compete and succeed in today’s aftermarket landscape that helps shoppers make informed buying decisions while creating new opportunities for businesses to increase engagement and sales. 

See What’s Possible 

If you’re looking for ways to improve your online presence, showcase more products, or create a better shopping experience for your customers, we’d love to show you what’s possible. 

Schedule a demo today and see how Aftermarket Websites® and our growing network of partners can help your business sell more online.

 

Book a demo and see why we’re trusted by hundreds of shop owners like you.

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