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In today's fast-paced digital world, having a strong online presence is crucial for businesses of all kinds. For accessory, offroad, and speed shops, this holds especially true. As the automotive industry continues to evolve, one challenge that many shops face is...
Google Analytics 4 Is Here!
If you’re already a Google Analytics user, you may have noticed that Google is discontinuing its current Universal Analytics tool in favor of the new and more powerful Google Analytics 4 which started July 1, 2023. This new version brings AI-powered insights and...
Revving Up Your Social Media: Tips for Resellers
In this article, we've partnered with our good friends over at Lippert (Aries, CURT, Luverne, Ranch Hand, and UWS) to bring you some actionable intel directly from their social media team. Their social media experts have a combined following of over 500,000 on...
How to Update Your Banners
As a brick-and-mortar reseller in the aftermarket, staying ahead in the online business world is crucial. One way you can do that is by keeping your website current and visually appealing. Today, we'll highlight the importance of regularly updating your website...
Building Repeat Business: Leave ’em Hanging
As a business owner, you’re probably always looking for creative ways to keep customers coming back. One inexpensive strategy to encourage repeat business is leaving “hangtags” on rearview mirrors after service or installation. You can include a simple “thank you”...
Too Busy for Social Media? Not Anymore!
Being an Aftermarket Websites® partner comes with some extra perks. One of them is ReadyPosts: our library of prewritten social media content that helps you stay top of mind with your customers. ReadyPosts saves you time writing and hunting for the perfect...
Shop Merch: Turning Customers into Brand Ambassadors
Ever notice branded apparel or hard goods at your favorite local restaurant or draft house and wonder how you could create something similar for your shop? Or even if you should bother? Well, you can! And you should. In today’s blog, we’re going to tell you how and...
Marketing Magic for Resellers: 10 Winning Strategies
Small brick-and-mortar truck accessory, offroad, and performance shops face a lot of competition. The internet has opened up opportunities for larger businesses to reach a wider audience, making it harder for small retailers to stand out. However, with the right...
Unlocking the Power of Social Media: How to Effectively Market Your Business on Social Platforms
Social media has become an essential tool for businesses in today's digital age. This is especially true for shops specializing in aftermarket accessories and performance parts, which can greatly benefit from using social media to reach and engage with their target...
Profit Margin vs. Product Markup: Percentages to Profitability
Though they are often used interchangeably, markup and margin aren’t the same thing, and understanding the difference can ensure your shop stays in the black—and in business! This article will explain the difference between the two terms and how you can use that...
