Profit Margin vs. Product Markup: Percentages to Profitability
Though they are often used interchangeably, markup and margin aren’t the same thing, and understanding the difference can ensure your shop stays in the black—and in business! This article will explain the difference between the two terms and how you can use that...
Brick-and-Mortar…Online?
Why Today’s Brick-and-Mortar Accessories Shops Need a Digital Presence What’s the last thing you purchased online? Why did you opt to shop online instead of going into town to find what you were looking for? Like many people, your answer is probably convenience...
7 Reasons to Choose Aftermarket Websites® for Your Business
If you’ve ever shopped for a website platform, you know there is certainly no shortage of options. From WordPress to Shopify and beyond, business owners have access to many tools that will let them build and launch a great-looking website. But not all platforms are a...