SEMA has named The AAM Group and Aftermarket Websites® the 2025 Channel Partner of the Year, an honor that recognizes outstanding support for the specialty automotive aftermarket.
This annual award is presented to a non-manufacturer partner that plays a vital role in product distribution, training, digital integration, inventory management, and overall supplier success. It celebrates professionalism, communication, and, most importantly, a shared commitment to growing the aftermarket.
A Win for the Industry
This recognition is bigger than just The AAM Group or Aftermarket Websites®. It reflects the trust and collaboration built across every level of our network:
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Warehouse distributor members
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Supplier partners
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Thousands of jobbers across North America
SEMA’s acknowledgment reinforces the value of the work that’s done every day, supporting shops and distributors with tools, content, technology, and direct retail support.
One League. One Mission.
This year, The AAM Group and Aftermarket Websites® have adopted a new slogan:
One League. One Mission.
It defines how we operate:
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One League: A network of independent distributors, jobbers, and manufacturers
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One Mission: Grow the specialty automotive aftermarket, together
The Aftermarket Websites® program gives accessory retailers real tools to stand out and grow their business:
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ReadyPosts: Free social media content
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Aftermarket Websites
: SEO-rich websites with optional YMM lookup -
N-Store TV: Free showroom video content via Roku
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Brandit: UWS toolboxes branded with your shop’s name
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Keys to Ride Sweepstakes: Incentivized brand sales tied to a custom vehicle giveaway
All of these tools work together to help jobbers increase sales and stay visible in their local markets.
[We’re] proud to play a small part in connecting those dots, but let’s be honest, the real heroes are the 20,000 shops across North America that we serve who drive this industry every single day. Those shops, those local brick-and-mortar businesses, are the heartbeat of our industry
— Tim Odom, AAM and Aftermarket Websites® President
This award from SEMA is more than a milestone; it’s a moment to recognize the power of working together. We’re committed to building on this momentum with even more tools, stronger partnerships, and a continued focus on helping our customers win. The mission hasn’t changed. We’re here to grow the aftermarket, together.
