Most websites look good. Very few actually work.
Aftermarket Websites® was built around the idea that design and performance are not competing priorities. The platform supports in-depth customization so each website can reflect the business behind it, while the underlying structure, content, and data systems are engineered to drive visibility, trust, and measurable results.
It was built for one reason: to help aftermarket businesses get found, get trusted, and get contacted by real customers who are ready to buy.
The results speak for themselves. But the real story is how those results happen.
Aftermarket Websites® works for you, here’s how.
Built for the Way Customers Actually Shop
Today’s aftermarket customer doesn’t search for “truck accessories store near me” and stop there.
They search:
- By product.
- By brand.
- By service.
- By vehicle.
They want answers fast, credibility instantly, and proof that you know what you are doing.
Aftermarket Websites® is designed around that reality.
Instead of forcing shops to manually build dozens of pages, write endless content, and maintain product data on their own, the platform does the heavy lifting for you.
Every website is powered by a shared ecosystem of structured data, product intelligence, and service-specific content that works together to capture demand at every stage of the buying journey.
Step One: You Show Up Where It Matters
Visibility is not accidental. It is engineered.
Across the Aftermarket Websites® platform, businesses benefit from a system that continuously expands their online presence.
Platform-wide results show the impact clearly:
- 61.7 million page views across the platform
- 48 new business service page types launched to capture more local intent searches
- 573 total brands available on the platform
- 186 Supporting Brands that are actively engaging to help you succeed.
Each one of those pages represents another opportunity for your business to appear when a customer is searching for exactly what you sell or install.
Step Two: Trust Is Established Before the First Call
Traffic alone doesn’t convert. Trust does.
When customers land on an Aftermarket Websites® site, they immediately see nationally recognized brands, clear services, vehicle relevance, and professional presentation.
That trust isn’t theoretical. It shows up in real customer behavior.
- 113,346 unique phone call clicks across the platform
Those aren’t impressions.
Those are customers who were confident enough to reach out solely from your website.
By combining brand authority, service clarity, and local relevance, the platform removes hesitation from the buying decision.
Step Three: Your Website Grows with Your Business
Most websites are static. Aftermarket Websites® is dynamic.
As new brands are added, new services are launched, and new search opportunities emerge, the platform evolves without requiring you to rebuild your site from scratch.
Recent growth highlights this approach:
- 48 new business service pages introduced to support expanding shop offerings
- Continuous onboarding of new manufacturers and product lines
- Platform-wide optimization informed by overall performance data
This means your website does not fall behind as your business grows. It grows with you. Your website is built to evolve over time through regular updates, so you are not forced to replace it every few years as it becomes outdated or archaic. It remains modern, relevant, and effective long term.
Step Four: Data Validates What Is Working
With millions of page views and hundreds of thousands of direct engagement actions, Aftermarket Websites® uses real-world performance signals to inform decisions across the platform.
What converts gets expanded. What underperforms gets refined.
That feedback loop benefits every business on the platform without requiring each shop to test and fail independently. Aftermarket-specific features are developed centrally and rolled out platform-wide, allowing every website to benefit from proven enhancements immediately.
This is one of the biggest advantages of a shared website platform versus a standalone website.
Industry Recognition That Confirms the Impact
In 2025, Aftermarket Websites®, and The AAM Group was named SEMA Channel Partner of the Year.
That recognition was not awarded for promises or potential. It was awarded for measurable impact on the aftermarket industry.
It reflects years of platform development, data-driven refinement, and a relentless focus on helping local shops succeed and compete in their markets.
What This Means for Your Business
When you use Aftermarket Websites®, you are not just launching a website.
You are tapping into:
- A platform with 61.7 million+ real customer page views
- A system that has generated over 113,000+ direct phone call actions
- A growing network of 573 brands and expanding service coverage
- A data-informed approach that improves performance over time
- An industry-recognized solution built specifically for the aftermarket
Your website becomes more than a digital brochure.
It can become a business development tool that works every day.
The Bottom Line
Aftermarket Websites® works because it mirrors how customers shop, how search engines evaluate authority, and how successful businesses grow.
The platform does the heavy lifting so you can focus on what you do best: selling, installing, and serving your customers.
The data proves it.
The growth confirms it.
The industry recognition reinforces it.
And the results continue to compound.
