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Boost Holiday Sales with Gift Certificates
The holiday season is generally a welcome time of increased sales and foot traffic for truck accessory stores, speed shops and other retailers. What if we told you there was a simple way to get even more out of the critical shopping months of November and December—and...
Search Engine Optimization: Is Your SEO DOA?
Shop local vs. e-commerce? The world of e-commerce has unquestionably made store owners realize that they need an online presence, but it cannot replace the power that local businesses have to offer one-on-one expertise and a personal touch. In fact, we recently...
Supporting vs. Non-Supporting Brands
We get this question all the time: how is an Aftermarket Websites® “Supporting Brand” different from a “Non-Supporting Brand?” The difference is easy to understand once you have the proper context, and that’s just what we’re going to provide in this article....
From P.A.R.T.S. to Profits: Have Them at “Hello”
To set yourself apart from your competition and build a memorable brand, you have to think about HOW you’re going to sell as much as or more than you think about WHAT you’re going to sell. For example, it’s great if you have a policy for consistently greeting every...
ARC Lighting visits HQ for Strategy Meeting
Aftermarket Websites® is continually engaging with our supporting brand partners to ensure that we bring our customers the best data available. This week, we were honored to have ARC Lighting in the office for a productive Joint Planning Meeting. John Gleason and...
Size Matters: A Guide for Sizing Images for Your Website
Few things turn away online customers faster than slow load speeds, and one of the biggest culprits is images that are too large. WebsiteBuilderExpert.com found that one in four site visitors would abandon a website that takes more than 4 seconds to load. That’s a 25%...
Brick-and-Mortar…Online?
Why Today's Brick-and-Mortar Accessories Shops Need a Digital Presence What’s the last thing you purchased online? Why did you opt to shop online instead of going into town to find what you were looking for? Like many people, your answer is probably convenience mixed...
7 Reasons to Choose Aftermarket Websites® for Your Business
If you’ve ever shopped for a website platform, you know there is certainly no shortage of options. From WordPress to Shopify and beyond, business owners have access to many tools that will let them build and launch a great-looking website. But not all platforms are a...
Does Your Website Suck?
Maybe it's time to trade up. You’re an automotive aftermarket accessories shop or installer who knows that you need an online presence to be competitive in today’s market. If you didn’t know you had a better option, you might have paid someone who probably had...
How to Enable Gallery Mode for Image Grids
When you’re shopping around for someone to hire, you probably try to find samples of their work before you decide to commit. A 2020 study revealed that 48% of consumers say their first interaction with a business plays a large role in determining loyalty. Want to...