Revving Up Your Social Media: Tips for Resellers

Apr 28, 2023

In this article, we’ve partnered with our good friends over at Lippert (Aries, CURT, Luverne, Ranch Hand, and UWS) to bring you some actionable intel directly from their social media team. Their social media experts have a combined following of over 500,000 on Facebook alone. The tips they have shared below are designed to give you easy, actionable steps you can take to capitalize on social media to help drive sales.

Welcome to our social media series exclusively designed for you! My name is Felicia Knutson, Senior Social Media Strategist at Lippert. We are proud to be home to leading brands in RV, Marine, and Automotive industries, including Ranch Hand, CURT, UWS, and Aries for automotive. I am excited to share my expertise with you and help you step up your social media game.

Our series will provide you with actionable tips to establish a robust social media presence, engage with your customers, and drive sales. We’ll cover a range of topics, including creating compelling content, optimizing your social media profiles, measuring your success, and much more.

Importance of Social Media for Resellers

Social media is an essential tool for resellers to connect with customers, showcase their products and services, and drive sales. Popular platforms like TikTok, Instagram, Facebook, and LinkedIn offer an opportunity to engage customers and drive traffic to both websites and physical stores.

According to Curalate’s Consumer Survey, 76% of U.S. consumers have purchased a product they saw in a brand’s social media post. 

Curalate Consumer Survey

To get you started, here are five actionable tips that you can apply to any platform:

1. Claim and complete your social media profiles

Make sure you have a presence on the social media platforms that are most relevant to your business, and complete your profile with your business name, logo, and contact information. This will help establish your brand presence and prevent someone else from using your business name across platforms.

2. Post consistently

Start with a manageable posting schedule and be consistent. Consistency is key to building an engaged following on any social media platform.

3. Engage with your audience

Respond to comments, messages, and reviews promptly and professionally. This will help build positive relationships and improve customer satisfaction. Some platforms, like Facebook, have automated responses that can assist with this.

4. Use high-quality visuals

Use high-quality images and videos in your posts to make them stand out and engage your audience. But if you’re short on time or resources, ReadyPosts can help. As an AAM partner, Lippert has uploaded a library of prewritten captions and curated images related to our popular brands, including Ranch Hand, CURT, Aries, and UWS. With ReadyPosts, you can download and use these images and captions to save time and effort in creating engaging social media posts.

5. Promote your social media accounts

Promote your social media accounts on your website, email signature, and other marketing materials to help grow your following. You can create a personalized signature with social media icons using this helpful Hubspot generator. Additionally, you can find a wide variety of social media icons to download and use on your website or share with your web team from websites like Flaticon.

Stay tuned for more valuable insights to enhance your social media game. Thank you for reading, and we look forward to sharing more valuable information with you soon.


Search Engine Optimization

Take your business to the first page of results in online searches.

Year / Make / Model Search

Improve your customer’s shopping experience with our built in year/make/model lookup tool.

Product Data Management

Load unique product data for hundreds of industry-leading brands with just a few clicks.

MAP Violation Protection

Sleep easy knowing that your MAP pricing is managed automatically.

E-Commerce Tools

Let your customers buy online and pick it up in your store.

View on Vehicle

Give your customers the ability to build their ride with the product visualizer.

3rd Party Integrations

Expand the functionality of your website by integrating with 3rd party companies.

Who We Are

Our Brands

See our supporting brands who make this platform affordable.

Our Distributors

See our network of independent warehouse distributors across North America.

About Us

Learn about why Aftermarket Websites® is dedicated to the success of our reseller partners.


Knowledge Base

We’re here to help answer any questions you have. Read through hundreds of useful articles.


See what other topics are most frequently asked about.

Submit a Ticket

Find a bug? Fill out this form and submit it to our support team and we’ll get it fixed right away.

Change Log

Stay up to date with all of the ways that we’re working to improve your site’s performance.


Join other users in our online community to share ideas.

Submit a Referral

Know someone who needs help with their online presence? We can help!

Request a Demo

Our custom presentations will help answer any questions you have prior to signing up.

Contact Us

Have a question? Submit a form, email us or call us M-F 8-5 EST.

Book a demo and see why we’re trusted by hundreds of shop owners like you.

Related Articles

Affordable, Flexible Websites for Local Shops

Affordable, Flexible Websites for Local Shops

In today's digital marketplace, small businesses, particularly in the automotive aftermarket sector, benefit from websites that are affordable, flexible, and tailored to their specific industry. Aftermarket Websites® has focused on these priorities by offering web...

read more
Building Repeat Business: Leave ’em Hanging

Building Repeat Business: Leave ’em Hanging

As a business owner, you’re probably always looking for creative ways to keep customers coming back. One inexpensive strategy to encourage repeat business is leaving “hangtags” on rearview mirrors after service or installation. You can include a simple “thank you”...

read more