In this article, we’ve partnered with our good friends over at Lippert (Aries, CURT, Luverne, Ranch Hand, and UWS) to bring you some actionable intel directly from their social media team. Their social media experts have a combined following of over 500,000 on Facebook alone. The tips they have shared below are designed to give you easy, actionable steps you can take to capitalize on social media to help drive sales.
Welcome to our social media series exclusively designed for you! My name is Felicia Knutson, Senior Social Media Strategist at Lippert. We are proud to be home to leading brands in RV, Marine, and Automotive industries, including Ranch Hand, CURT, UWS, and Aries for automotive. I am excited to share my expertise with you and help you step up your social media game.
Our series will provide you with actionable tips to establish a robust social media presence, engage with your customers, and drive sales. We’ll cover a range of topics, including creating compelling content, optimizing your social media profiles, measuring your success, and much more.
Importance of Social Media for Resellers
Social media is an essential tool for resellers to connect with customers, showcase their products and services, and drive sales. Popular platforms like TikTok, Instagram, Facebook, and LinkedIn offer an opportunity to engage customers and drive traffic to both websites and physical stores.
According to Curalate’s Consumer Survey, 76% of U.S. consumers have purchased a product they saw in a brand’s social media post.
Curalate Consumer Survey
To get you started, here are five actionable tips that you can apply to any platform:
1. Claim and complete your social media profiles
Make sure you have a presence on the social media platforms that are most relevant to your business, and complete your profile with your business name, logo, and contact information. This will help establish your brand presence and prevent someone else from using your business name across platforms.
2. Post consistently
Start with a manageable posting schedule and be consistent. Consistency is key to building an engaged following on any social media platform.
3. Engage with your audience
Respond to comments, messages, and reviews promptly and professionally. This will help build positive relationships and improve customer satisfaction. Some platforms, like Facebook, have automated responses that can assist with this.
4. Use high-quality visuals
Use high-quality images and videos in your posts to make them stand out and engage your audience. But if you’re short on time or resources, ReadyPosts can help. As an AAM partner, Lippert has uploaded a library of prewritten captions and curated images related to our popular brands, including Ranch Hand, CURT, Aries, and UWS. With ReadyPosts, you can download and use these images and captions to save time and effort in creating engaging social media posts.
5. Promote your social media accounts
Promote your social media accounts on your website, email signature, and other marketing materials to help grow your following. You can create a personalized signature with social media icons using this helpful Hubspot generator. Additionally, you can find a wide variety of social media icons to download and use on your website or share with your web team from websites like Flaticon.
Stay tuned for more valuable insights to enhance your social media game. Thank you for reading, and we look forward to sharing more valuable information with you soon.
