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Too Busy for Social Media? Not Anymore!
Being an Aftermarket Websites® partner comes with some extra perks. One of them is ReadyPosts: our library of prewritten social media content that helps you stay top of mind with your customers. ReadyPosts saves you time writing and hunting for the perfect...
Shop Merch: Turning Customers into Brand Ambassadors
Ever notice branded apparel or hard goods at your favorite local restaurant or draft house and wonder how you could create something similar for your shop? Or even if you should bother? Well, you can! And you should. In today’s blog, we’re going to tell you how and...
Marketing Magic for Resellers: 10 Winning Strategies
Small brick-and-mortar truck accessory, offroad, and performance shops face a lot of competition. The internet has opened up opportunities for larger businesses to reach a wider audience, making it harder for small retailers to stand out. However, with the right...
Unlocking the Power of Social Media: How to Effectively Market Your Business on Social Platforms
Social media has become an essential tool for businesses in today's digital age. This is especially true for shops specializing in aftermarket accessories and performance parts, which can greatly benefit from using social media to reach and engage with their target...
Profit Margin vs. Product Markup: Percentages to Profitability
Though they are often used interchangeably, markup and margin aren’t the same thing, and understanding the difference can ensure your shop stays in the black—and in business! This article will explain the difference between the two terms and how you can use that...
Boost Holiday Sales with Gift Certificates
The holiday season is generally a welcome time of increased sales and foot traffic for truck accessory stores, speed shops and other retailers. What if we told you there was a simple way to get even more out of the critical shopping months of November and December—and...
Search Engine Optimization: Is Your SEO DOA?
Shop local vs. e-commerce? The world of e-commerce has unquestionably made store owners realize that they need an online presence, but it cannot replace the power that local businesses have to offer one-on-one expertise and a personal touch. In fact, we recently...
Supporting vs. Non-Supporting Brands
We get this question all the time: how is an Aftermarket Websites® “Supporting Brand” different from a “Non-Supporting Brand?” The difference is easy to understand once you have the proper context, and that’s just what we’re going to provide in this article....
From P.A.R.T.S. to Profits: Have Them at “Hello”
To set yourself apart from your competition and build a memorable brand, you have to think about HOW you’re going to sell as much as or more than you think about WHAT you’re going to sell. For example, it’s great if you have a policy for consistently greeting every...
ARC Lighting visits HQ for Strategy Meeting
Aftermarket Websites® is continually engaging with our supporting brand partners to ensure that we bring our customers the best data available. This week, we were honored to have ARC Lighting in the office for a productive Joint Planning Meeting. John Gleason and...