John Arnaud

Our resident warden of words, John conceives, composes, and scrubs text for our digital and print communications, casting a scrutinizing eye for messaging, organization, logic, and accuracy. When not overseeing sinister splices and apocalyptic alliteration, he can be found kowtowing to his cat overlords, exploring crystalline catacombs, and tucking in sleepy bees for the night.
Recent Posts by John
From P.A.R.T.S. to Profits: Have Them at “Hello”

From P.A.R.T.S. to Profits: Have Them at “Hello”

To set yourself apart from your competition and build a memorable brand, you have to think about HOW you’re going to sell as much as or more than you think about WHAT you’re going to sell. For example, it’s great if you have a policy for consistently greeting every...

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Google Reviews: Feedback That Powers Your Business

Google Reviews: Feedback That Powers Your Business

In our last article, we discussed why Google My Business was important and how business owners could claim their listings to figure into their local search conversations more prominently. We also mentioned how Google Reviews have become a vital component of online...

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Why Social Media is Important for Your Business

Why Social Media is Important for Your Business

Social media marketing has transformed how local businesses conduct, well, business. Platforms like Facebook and Instagram give you the ability to engage with current customers, grow the interest of potential shoppers, and connect with people who are simply scrolling...

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