To set yourself apart from your competition and build a memorable brand, you have to think about HOW you’re going to sell as much as or more than you think about WHAT you’re going to sell. For example, it’s great if you have a policy for consistently greeting every...
In our last article, we discussed why Google My Business was important and how business owners could claim their listings to figure into their local search conversations more prominently. We also mentioned how Google Reviews have become a vital component of online...
Social media marketing has transformed how local businesses conduct, well, business. Platforms like Facebook and Instagram give you the ability to engage with current customers, grow the interest of potential shoppers, and connect with people who are simply scrolling...